The Salocin Group Launches New Media Agency, Join the Dots

The Salocin Group Launches New Media Agency, Join the Dots

Following the sale of the customer data specialist business, Edit, to The Salocin Group in November 2021, Edit’s media team has been relaunched as a stand-alone media agency named Join the Dots.

This is part of a series of moves to facilitate the building of a data powered marketing services group, focused on five pillars: media optimisation, marketing technology, CRM, analytics, content development.

Nick Dixon, CEO of The Salocin Group, comments,

“The high performance of Edit’s media team really impressed me, especially with winning a Silver at the recent DMA awards for their work for the RSPCA, against intense competition from the big four media groups. Becoming Join the Dots gives them the opportunity to have their own voice, and concentrate on what they deliver best, bespoke channel-agnostic media planning and delivery that thrills their clients with amazing results. Their addition to The Salocin Group is part of building out the Media Optimisation pillar in our planned expansion to achieve connected customer experiences through the entire marketing funnel.”

Join the Dots, delivers data-led media planning and buying for some of the country’s most recognised brands, including The Salvation Army, RSPCA, Mars Petfoods, Sky and BT. Working across sectors including Retail, Utilities, Financial Services, and Not-for-Profit with an experienced team based in London and Bath. The company has close to 25-years of media and campaign management expertise, with a leadership team well-versed in scaling profitable marketing businesses.

The rebranding of the media agency team will allow both Join the Dots and Edit to maintain focus on their core competencies: Edit on helping clients maximise the value of their 1st-party data and customer retention, Join the Dots on the profitable acquisition of new customers based on insight. Both will continue to work closely together, as well as continuing to collaborate on major marketing, data, and digital transformation programmes for both private and third sector clients.

Ben Briggs, Managing Partner of Join the Dots comments,

“The marketing industry continues to evolve at a rapid pace, and it’s become full of buzzwords, jargon, and meaningless metrics. To me, Join the dots means simplicity and creating connections. Dots, like data, on their own are meaningless, but it’s when you start to join those data dots together, turning that data into insight, you start to bring those dots to life. Connecting audiences to communications channels, online with offline, acquisition to retention, and analogue with digital to drive better business outcomes.”

Ex-Proximity Global CEO Dodds to Bolster Board at The Salocin Group

Ex-Proximity Global CEO Dodds to Bolster Board at The Salocin Group

LONDON, 17 January 2022: The Salocin Group is boosting its senior leadership team with the appointment of former Proximity Worldwide Global CEO Mike Dodds to its board.

Dodds will assist with The Salocin Group’s growth strategy as it embarks on an ambitious buy-and-build plan to create a unified, multidisciplined, data-powered marketing group. He will report to Nick Dixon, Chairman & CEO of The Salocin Group.

As advisory board director of The Salocin Group, Dodd’s remit includes working closely with the leadership team at Edit, with a core focus on building and increasing the value of the agency through new business, new capabilities, and new talent.

Edit, the London and Bath based data and technology driven marketing agency, was acquired by The Salocin Group at the end of 2021. The group secured private equity backing from NVM to fund the purchase.  Edit recently hit the headlines as one of the big winners at the DMA Awards in December, including landing Gold in the Automotive category for its work for Jaguar Land Rover.

Dodds, who left Proximity Worldwide as CEO in January 2021 to pursue a portfolio career, has an enviable track record in the personalised customer experience industry that spans over 30 years.  This includes the leadership of two agencies that have been considered the best in this sector at various points over the last 15 years, OgilvyOne and Proximity London.  During this period he also played a key role in many of those agency’s significant relationships with brands including the BBC, Lloyds Banking Group, BT and VW.  

Nick Dixon, Chairman & CEO of The Salocin Group, said: “Mike is a serial winner with an enviable track record of building fantastic businesses and driving growth in this sector. He’s worked with the biggest clients and led two significant agencies in the connected customer experience space. We can’t wait to tap into that knowledge and expertise. Mike’s arrival couldn’t be better timed in terms of accelerating the plan we have put in place for The Salocin Group and Edit.”

Dodds added:“I’m super excited to be supporting Nick and the management team at Edit. I’ve been around the block enough to recognise that Edit is a hidden gem that we will be hearing a lot more about over the next couple of years.  This, combined with Nick’s ambitious plan to build a significant connected customer experience offering, is going to create another very significant player in this dynamic sector of the market.”


For more information, contact: 

Bhavna Mistry, Velvet PR, on 07712 836452 

Tom Ingoldby, Velvet PR, on 07825 814 634

About Edit

Edit is a 120-strong data and technology driven marketing services agency. Previously part of global digital transformation consultancy Kin + Carta, it was acquired by The Salocin Group in November 2021. 

Edit’s clients include Jaguar Land Rover, Shell, Tesco Bank, and The British Heart Foundation. Based out of London and Bath, Edit’s team consists of data scientists, engineers, technology strategists, and planners who are focused on delivering attributable growth for across multiple business sectors.

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