The Salocin Group Launches New Media Agency, Join the Dots

Following the sale of the customer data specialist business, Edit, to The Salocin Group in November 2021, Edit’s media team has been relaunched as a stand-alone media agency named Join the Dots.

This is part of a series of moves to facilitate the building of a data powered marketing services group, focused on five pillars: media optimisation, marketing technology, CRM, analytics, content development.

Nick Dixon, CEO of The Salocin Group, comments,

“The high performance of Edit’s media team really impressed me, especially with winning a Silver at the recent DMA awards for their work for the RSPCA, against intense competition from the big four media groups. Becoming Join the Dots gives them the opportunity to have their own voice, and concentrate on what they deliver best, bespoke channel-agnostic media planning and delivery that thrills their clients with amazing results. Their addition to The Salocin Group is part of building out the Media Optimisation pillar in our planned expansion to achieve connected customer experiences through the entire marketing funnel.”

Join the Dots, delivers data-led media planning and buying for some of the country’s most recognised brands, including The Salvation Army, RSPCA, Mars Petfoods, Sky and BT. Working across sectors including Retail, Utilities, Financial Services, and Not-for-Profit with an experienced team based in London and Bath. The company has close to 25-years of media and campaign management expertise, with a leadership team well-versed in scaling profitable marketing businesses.

The rebranding of the media agency team will allow both Join the Dots and Edit to maintain focus on their core competencies: Edit on helping clients maximise the value of their 1st-party data and customer retention, Join the Dots on the profitable acquisition of new customers based on insight. Both will continue to work closely together, as well as continuing to collaborate on major marketing, data, and digital transformation programmes for both private and third sector clients.

Ben Briggs, Managing Partner of Join the Dots comments,

“The marketing industry continues to evolve at a rapid pace, and it’s become full of buzzwords, jargon, and meaningless metrics. To me, Join the dots means simplicity and creating connections. Dots, like data, on their own are meaningless, but it’s when you start to join those data dots together, turning that data into insight, you start to bring those dots to life. Connecting audiences to communications channels, online with offline, acquisition to retention, and analogue with digital to drive better business outcomes.”