The Salocin Group

Our mission is to make a measurable difference to our clients, colleagues, and community, through the ethical use of data and technology in marketing.

In November 2021, with the backing of the private equity firm NVM, Salocin purchased Edit, one of the UK’s leading data science, CRM and martech specialists from Kin+Carta plc., further enhancing our credentials as a leading ‘five pillar’ marketing group.

Systems integration and marketing automation

World-class expertise across a range of marketing automation platforms to deliver an integrated approach to marketing communications. We create an integrated approach to data and technology, allowing our clients to shape the future of personalised, targeted marketing.

Customer experience and CRM

Combining data, technology, planning and communications to deliver revenue driving activity, designed to grow value at every stage of the customer lifecycle.

Analytics & Insight

We help brands get closer to their customers through advanced machine learning and artificial intelligence technologies that are able to build upon our strength in the management of big, complex data sources.

Creative Content Development

Dynamic content and personalisation at scale and at pace, delivered across multiple channels and platforms. Targeting driven by our data and insight capabilities and executed using best in class marketing technologies.

Marketing Optimisation and Media

Data driven media planning, buying and attribution, designed to deliver long term, profitable acquisition of the right customers across digital and physical channels.