Edit & Join the Dots, Part of The Salocin Group, Earn BCorp Certification  

Edit & Join the Dots Earn B Corp Certification

The Salocin Group are pleased to announce that Edit & Join the Dots have achieved B Corp certification, joining the ranks of a select few businesses to achieve the certification in the UK. Certified B Corporations are business that have completed a rigorous screening process to ensure that businesses meet the highest standards of social and environmental performance, accountability, and transparency.

Well-known B Corporations include Patagonia, Seventh Generation, Eileen Fisher, Allbirds, Ben & Jerry’s, Danone, and Burt’s Bees, with only a select few marketing agencies and consultancies achieving the certification. Across the UK, only just over 600 businesses, have achieved the certification to date.

Stacey Day, People Director is thrilled with the news, “We’re pausing to celebrate, but the process has taught us so much, we’re going to keep learning and discovering new ways we can make changes for good and fulfil our commitment to a triple bottom line approach, which focuses on 3 P’s: people, profit, and planet.”

Nick Dixon, Executive Chairman of The Salocin Group, congratulates the team on their accomplishment, “This was a vast undertaking, and the team should really be proud that their work and dedication have resulted in such a coveted certification. That the company culture and ethical stance aligns so well with B Corp ideals is truly a testament to years of purposeful effort to make a difference for people and planet.”

The Salocin Group and Edit Strengthen Senior Team with Industry Veteran, J Cromack 

The Salocin Group and Edit Strengthen Senior Team with Industry Veteran, J Cromack

The Salocin Group and Edit are pleased to announce J Cromack’s appointment to his new role as Executive Director, Innovation, Partnerships and Privacy, at Edit. J will also take up a board position at parent company, The Salocin Group.

J has accumulated over 30-years’ experience in the Marketing sector. This includes over five years as CEO and Executive Director at Wood for Trees, and five years as CEO of the GIG at DST (formerly the Lateral Group), where he reported to The Salocin Group’s founder and Executive Chairman, Nick Dixon.

More recently in 2014, J co-founded MyLife Digital, a data-privacy business built on the principle that individuals should be able to control the use of their personal data, a ground-breaking concept given this was several years prior to the introduction of the General Data Protection Regulation (GDPR). In recognition of his work in this area, in 2020 J was awarded Privacy and Trust Champion, by the leading industry association, Data IQ. In April 2021 MyLife Digital was acquired by Data Privacy & Information Security specialists, DataGuard.

J’s role at The Salocin Group and Edit will principally be expanding the partner ecosystem, driving innovation through new service lines, and using his experience in privacy first technologies to help Edit’s clients navigate a world without cookies and a greater reliance on 1st-party data.

On his appointment Nick Dixon comments,

“J is a visionary when it comes to customer data. He was way ahead of the tech and data sector, recognising the need to adopt a privacy first approach and empowering consumers to have meaningful control of their data. His experience in the data and marketing services sector, together with his knowledge of partner ecosystems and privacy enabling technologies will accelerate The Salocin Group’s strategy to create a unified, data-powered marketing group.”

“I’m looking forward to joining a really experienced, dynamic team,” J adds, “I’ve been aware of Edit for a number of years. They’ve really grown their reputation as 1st-party data specialists, being the first business to complete a Microsoft Customer Insights implementation in the UK and cleaning up at this year’s DMA Awards. My aim is to enhance the existing service lines with new partnership opportunities which complement the existing MarTech, Data Marketing and Strategic expertise across The Salocin Group.”


Ex-Proximity Global CEO Dodds to Bolster Board at The Salocin Group

Ex-Proximity Global CEO Dodds to Bolster Board at The Salocin Group

LONDON, 17 January 2022: The Salocin Group is boosting its senior leadership team with the appointment of former Proximity Worldwide Global CEO Mike Dodds to its board.

Dodds will assist with The Salocin Group’s growth strategy as it embarks on an ambitious buy-and-build plan to create a unified, multidisciplined, data-powered marketing group. He will report to Nick Dixon, Chairman & CEO of The Salocin Group.

As advisory board director of The Salocin Group, Dodd’s remit includes working closely with the leadership team at Edit, with a core focus on building and increasing the value of the agency through new business, new capabilities, and new talent.

Edit, the London and Bath based data and technology driven marketing agency, was acquired by The Salocin Group at the end of 2021. The group secured private equity backing from NVM to fund the purchase.  Edit recently hit the headlines as one of the big winners at the DMA Awards in December, including landing Gold in the Automotive category for its work for Jaguar Land Rover.

Dodds, who left Proximity Worldwide as CEO in January 2021 to pursue a portfolio career, has an enviable track record in the personalised customer experience industry that spans over 30 years.  This includes the leadership of two agencies that have been considered the best in this sector at various points over the last 15 years, OgilvyOne and Proximity London.  During this period he also played a key role in many of those agency’s significant relationships with brands including the BBC, Lloyds Banking Group, BT and VW.  

Nick Dixon, Chairman & CEO of The Salocin Group, said: “Mike is a serial winner with an enviable track record of building fantastic businesses and driving growth in this sector. He’s worked with the biggest clients and led two significant agencies in the connected customer experience space. We can’t wait to tap into that knowledge and expertise. Mike’s arrival couldn’t be better timed in terms of accelerating the plan we have put in place for The Salocin Group and Edit.”

Dodds added:“I’m super excited to be supporting Nick and the management team at Edit. I’ve been around the block enough to recognise that Edit is a hidden gem that we will be hearing a lot more about over the next couple of years.  This, combined with Nick’s ambitious plan to build a significant connected customer experience offering, is going to create another very significant player in this dynamic sector of the market.”


For more information, contact: 

Bhavna Mistry, Velvet PR, on 07712 836452 bhavna@velvetpr.biz 

Tom Ingoldby, Velvet PR, on 07825 814 634 tom@velvetpr.biz

About Edit

Edit is a 120-strong data and technology driven marketing services agency. Previously part of global digital transformation consultancy Kin + Carta, it was acquired by The Salocin Group in November 2021. 

Edit’s clients include Jaguar Land Rover, Shell, Tesco Bank, and The British Heart Foundation. Based out of London and Bath, Edit’s team consists of data scientists, engineers, technology strategists, and planners who are focused on delivering attributable growth for across multiple business sectors.

To find out more, head to edit.co.uk.

About NVM

NVM Private Equity is independently owned with over 30 years’ experience of investing in unquoted UK businesses.

NVM is a generalist investor and is differentiated by having executives living and working in regional business communities throughout the UK. NVM seeks investment opportunities in UK businesses which have the right mix of growth potential and market vision. They may be looking to grow organically, acquire another business or secure a management buy-out.



About Nick Dixon

A Technology and Print graduate with a BSc. (Hons) in Printing Technology and a Diploma in Marketing, Nick was formally part of the management buy in team that purchased Colorgraphic in 1992

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